Co-op Mailings
Share Targeted Mail Campaigns and Save Big
One of the smartest ways to take advantage of the benefits of direct mail postcard marketing, and save some money at the same time, is to share a mailing with non-competing businesses. Leverage other companies by letting them share the cost!
Two common ways to group such businesses are by target market or geography.
Hyper-Local Marketing
Studies show that consumers like to shop close to home—usually within a 5 mile radius. Find those consumers with micro-targeted direct mail!
Ideal for consumer-oriented businesses such as lawn care, cleaning, restaurants, gyms, spas, construction-related services, medical/dental, etc.
Businesses within a shopping district might do very well at sharing a card and mailing it to surrounding households.
Lifestyle Marketing
For example, New Homeowners spend a lot of money on home improvement in the first few months of home ownership. It’s an ideal time for plumbers, remodelers, fence and deck builders, landscapers, painters, interior designers, HVAC companies, roofers, masons, concrete specialists, pool companies – you get the idea! – to market to this group of people.
Event-Based Mailings
It’s also possible to share a card for SEASONAL events, such as Mother’s Day – a jeweler, chocolatier and florist might do very well with a shared mailing!
If you have a group of related businesses in mind already – talk to me about a shared mailing!
I am COLLECTING NAMES for themed and shared mailers, such as:
- Geo-targeted local mailings (e.g. the businesses along Rangeline in zip code 65202, the businesses in The Village of Cherry Hill)
Please fill out the form to the right, tell me a bit about your business and your general target market, and I’ll look for mailing partners for you.
