Show Me Postcards

Postcard marketing is one of the most cost-effective marketing media available, especially when you consider how well they excel at one main task:  ATTRACTING ATTENTION.

So how much do they cost?

The major costs for direct mail postcards are:

• Printing
• Postage
• Graphic design and Copywriting costs
• Renting a mailing list
• Mail preparation (fulfillment)

As a general rule of thumb, most direct mail postcards fall in the range of 50 cents to $1 each.

Several factors influence the price you pay for postcards:

• the more you print at one time, the cheaper it is per card;
• larger postcards cost more;
• fancier postcards (full-color, printed both sides, perforation, etc.) cost more;
• the number you mail influences the price; volume/bulk mailings cost less postage per piece;
• the scarcity/complexity of the mailing list; an easy-to-find list of “residents” will cost less per name than a list of businesses with 50 or more employees in a certain zip code with a certain annual sales volume.

If you’re looking for customers in Columbia, MO, consider posting your offer on the gigantic Show Me Dynamite Deals postcard.  At around 4 to 6 CENTS PER HOUSEHOLD on special – that’s a savings of up to 96% on typical postcard mailings.

Why not give it a try?

 

Tags: price

This entry was posted on Monday, March 19th, 2012 at 12:55 pm and is filed under Direct mail, Dynamite Deals, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.