Should You Use a Price In Your Offer?
Many business owners are wary of using any sort of price in advertising. They’re afraid people will see a price and think “Oh that’s too expensive” or “I can get that cheaper somewhere else.”
While that may happen, it’s also possible that someone might see your price and think “Hey, that’s a pretty good deal.” Someone who knows the price is a value may be an even better prospect, since they’ve evidently done some homework. In this case your price is actually pre-qualifying your prospects before they call you.
If you do choose to put a price in your offer, be sure to be specific, highlight the savings and tell them what they’re getting for the money. For example “Carpet Cleaning for 3 Rooms – Now $99 Regular $149 Save $50!” Be sure to stress the benefits: “Extend the Life of Your Carpet, Reduce Allergens, Eliminate Odors!”
You may be tempted to give a discount percentage instead of a specific monetary amount, but that is usually less effective.
Don’t make people think, make the savings obvious! Unless they’re already a customer and know the regular price, they’ll wonder what “10% Off” actually comes to.
It would be better to give a specific number, even if it’s small. A number that corresponds to an actual unit of currency ($5, $10, $20 bill et cetera) generally pulls better, too, because people immediately relate to that amount.
