Why Direct Mail Is Good For Your Local Business
According to the Direct Mail Associaton (DMA) for 2013, 65% of consumers of all ages have
made a purchase as a result of direct mail.
According to Direct Mail News, in 2012 the average response rate for direct mail was 4.4% for both
business‐to‐business and business to consumer mailings—considerably higher than industry
expectations, and surging past electronic mail’s response rate of just 0.12%.
All this indicates that direct mail is alive and working well, thank you.
Even Google is using direct mail now!